
Busan to Elevate Port Festival with Hallyu Integration
Busan, South Korea – Busan has been selected as a key participant in the 2025 Large-Scale Hallyu Comprehensive Event (Beyond K Festa), a national initiative led by the Ministry of Culture, Sports, and Tourism (MCST). Through this selection, the city plans to integrate Hallyu elements into its annual Busan Port Festival, expanding its appeal to a broader international audience. This initiative aligns with Busan’s ongoing efforts to diversify its tourism offerings and strengthen its presence as a










