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Coverage of Busan’s MICE industry, conventions, exhibitions, tourism strategy, and business events shaping the city’s global profile.

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Reporting and analysis from Breeze in Busan

Trump–Xi Meeting Hangs Over Gyeongju APEC Summit
MICESep 22, 2025

Trump–Xi Meeting Hangs Over Gyeongju APEC Summit

APEC returns to Korea for the first time since 2005. The Gyeongju summit is billed as an economic forum, but U.S.–China competition, Trump’s policies, and North Korea’s shadow may turn it into a stage for geopolitics.

Busan Secures 2026 WAIFC Annual Meeting
MICEOct 17, 2024

Busan Secures 2026 WAIFC Annual Meeting

Busan, South Korea — Busan has been selected to host the 2026 World Alliance of International Financial Centers (WAIFC) annual meeting, a significant step toward solidifying its status as a global financial hub. The announcement came during the 2024 WAIFC annual meeting held in Tokyo, where Busan’s bid received the backing of international financial leaders, beating out other potential contenders. The event, scheduled for 2026, will bring together top financial executives from around the world,

Busan's Luxury Tourism Bold Vision or Misstep in the Global Race
MICESep 5, 2024

Busan's Luxury Tourism Bold Vision or Misstep in the Global Race

"Can Busan truly step into the spotlight as Asia’s next luxury tourism capital?" Picture this: shimmering coastline views from a five-star suite, private yacht tours along the city’s famous beaches, and exclusive gourmet dining. The Busan Tourism Organization (BTO) envisions the city transforming into a high-end destination for affluent global travelers. But beneath the glitter of this bold ambition lies a pressing question: Is the infrastructure, economy, and market demand ready to support suc

Busan Hosts Inaugural International Buddhist Expo
MICEAug 8, 2024

Busan Hosts Inaugural International Buddhist Expo

Busan, South Korea - The first-ever Busan International Buddhist Expo opened its doors today at the Busan Exhibition and Convention Center (BEXCO), welcoming visitors to explore the rich tapestry of Buddhist culture and traditions. The event runs from August 8 to August 11, 2024, and is expected to draw thousands of attendees from around the world. The expo kicked off with an opening ceremony at 2 PM, featuring a captivating blend of traditional and contemporary performances aimed at engaging a

Busan World Expo 2030: Bid Committee Moves Forward in Race to Host Event
Busan newsMar 11, 2023

Busan World Expo 2030: Bid Committee Moves Forward in Race to Host Event

The Busan World Expo 2030 Bid Committee held its third meeting on Friday, March 10th, at the Four Seasons Hotel in Seoul. The meeting, co-chaired by Prime Minister Han Duck-soo and Chey Tae-won, Chairman of the Korea Chamber of Commerce and Industry(KCCI), discussed the detailed plans for this year's bidding activities. The meeting aimed to unite the public and private sectors' bidding capabilities ahead of the decision on the 2030 World Expo host site in late November. The committee's focus wa

Busan Selected to Host 2024 World Volunteer Conference
Busan newsMar 11, 2023

Busan Selected to Host 2024 World Volunteer Conference

The city of Busan has secured the hosting rights for the 2024 World Volunteer Conference, the world's largest event in the field of volunteerism. The announcement was made following a selection process conducted by The Committee for the IAVE World Volunteer Congress, which saw Busan emerge as the top choice among a list of cities vying to host the prestigious event. Busan's successful bid was a result of the city's ability to highlight its attractiveness, such as its infrastructure for internat

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