
Busan’s Disposable Branding: Can “Busan is good” Hold Up?
Busan, South Korea - In a move to further promote the city’s image, Busan recently unveiled a collaboration with popular coffee franchise HaSamDong, releasing disposable coffee cup holders adorned with the city’s slogan, “Busan is good.” However, the strategy has sparked debate among branding professionals and environmental advocates alike, raising questions about both the efficacy of the slogan and the appropriateness of using single-use items to represent the city. Since its launch, "Busan is










