
How Hallyu is Shaping Global Perceptions of Korea
In an era where cultural exports are increasingly becoming a cornerstone of national soft power, South Korea's Hallyu, or the Korean Wave, stands out as a prime example of how art and entertainment can transcend borders, influencing perceptions and fostering a global community of enthusiasts. The Ministry of Culture, Sports and Tourism of South Korea, in collaboration with the Korean Foundation for International Cultural Exchange, has unveiled findings from an expansive survey, casting light on










