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Busan Desk

Busan News

Busan news, in-depth reporting, and editorial insights covering the city’s politics, economy, development, institutions, and social change.

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Reporting and analysis from Breeze in Busan

Desk Focus

This desk tracks Busan's politics, economy, civic institutions, and urban change, while connecting local developments to the wider newsroom file.

Gadeokdo, Busan Takes Step Forward to Establishing Free Economic Zone
Busan newsFeb 3, 2023

Gadeokdo, Busan Takes Step Forward to Establishing Free Economic Zone

Busan City is making moves to establish a free economic zone in the Gadeokdo Airport Complex. The city government has announced plans to launch the "Gadeokdo Airport Complex City Free Economic Zone Designation and Development Plan Establishment Service" next month, with an estimated cost of 26 billion won. The aim of the service is to create a comprehensive city with functions such as residential, commercial, tourism, international logistics, and renewable energy by 2030. The designation of a f

The Significance of Narrative in the Branding of Cities: An Editorial Perspective
Busan newsFeb 3, 2023

The Significance of Narrative in the Branding of Cities: An Editorial Perspective

The Significance of Narrative in the Branding of Cities City branding has become an indispensable aspect of advertising a city's history, quality of life, cultural and natural resources, social amenities, attractions, lifestyle, and environment, with the aim of creating a favorable reputation, fortifying its position, or capitalizing on opportunities in an ever-evolving market. However, the escalating competition among cities, along with the changing tastes, resources, finances, and demographics

Busan Takes the Lead in Tourist Industry with Launch of Visit Busan Pass
Busan newsFeb 3, 2023

Busan Takes the Lead in Tourist Industry with Launch of Visit Busan Pass

Busan City is taking a bold step forward in the tourist industry with the launch of its new "Visit Busan Pass". Aimed at individual foreign tourists, this innovative new card offers free admission to thirty popular tourist attractions in the city, as well as a rechargeable transportation card function. The Visit Busan Pass is available in two options: a 24-hour pass for 49,000 won and a 48-hour pass for 69,000 won. With these passes, tourists can enjoy up to 70% off the total admission price by

Busan's Drive for R&D Special Zone: A Step Closer to Breaking Ground in 2026
Busan newsFeb 3, 2023

Busan's Drive for R&D Special Zone: A Step Closer to Breaking Ground in 2026

As Busan's vision for a revitalized local economy draws closer, the city is preparing to take an important step towards making it a reality. The Busan Research and Development (R&D) Special Zone project, aimed at building an innovation ecosystem in the shipbuilding and marine industry, is set to start construction in 2026, and the city is accelerating its efforts to remove the green belt (GB) from the project site. After a five-month consultation process with the Ministry of Environment regardi

Busan Pushes for the Opportunity to Host the 2030 World Expo
Busan newsFeb 3, 2023

Busan Pushes for the Opportunity to Host the 2030 World Expo

As Busan City takes a step closer to becoming a global hub city, the city is determined to make 2023 the "first year of leapfrogging" by promoting large-scale projects such as hosting the 2030 World Expo, opening Gadeokdo New Airport early, redeveloping Busan North Port, and relocating the Industrial Bank of Korea headquarters to Busan. The city will respond to the Bureau International des Expositions (BIE) due diligence on its application for the 2030 World Expo and start promoting Busan in ear

BEXCO's Third Exhibition Center in Busan Clears Public Review, Construction to Begin in 2024
Busan newsFeb 3, 2023

BEXCO's Third Exhibition Center in Busan Clears Public Review, Construction to Begin in 2024

The construction of the third exhibition center at the Busan Exhibition and Convention Center (BEXCO) in Haeundae, Busan, has been given the green light to proceed. The project has passed the Busan city's public construction review and is set to be fully underway soon. The city's MICE Industry Division, which is leading the project, has announced plans to hold a design competition, with the winner set to begin basic design service in the second half of this year. Construction is expected to comm

Busan must rebuild its brand and tell its own story
Busan newsNov 16, 2022

Busan must rebuild its brand and tell its own story

City branding has grown into a comprehensive practice of marketing a city's history, quality of place, natural and cultural resources, social chances and attractions, lifestyle, and nature for opportunity, reputation, or strength in capital formation in a dynamic market. However, heightened competition among cities, which includes global changes in tastes, resources, money, and people, poses obstacles to cities' branding initiatives. In this regard, the storytelling approach is a successful and

The Busan-Fukuoka ferry route reopen on November 4, 2022.
Busan newsNov 3, 2022

The Busan-Fukuoka ferry route reopen on November 4, 2022.

A high-speed ferry connecting the Hakata zone in western Japan and Busan, South Korea, will begin operation on November 4, according to JR Kyushu Jet Ferry Inc. The regular route connecting the two countries has been suspended since March 2020 due to the pandemic. The Hakata-Busan route will be accessible on November 4, 5, 12, 19, and 26. The boat is planned to leave Hakata at 9:00 a.m. and arrive in Busan at 12:40 p.m. The route from Busan to Hakata will be available on November 4, 6, 13, 20,

Four countries have submitted competing bids to host World Expo 2030
Busan newsOct 6, 2022

Four countries have submitted competing bids to host World Expo 2030

Five countries have submitted competing bids to host World Expo 2030: The Republic of Korea (in Busan), Italy (in Rome), Ukraine (in Odesa), and the Kingdom of Saudi Arabia (in Riyadh). Russia withdraws its bid * The Republic of Korea has applied to host a World Expo in Busan between May 1 and October 31, 2030, with the theme "Transforming Our World, Navigating Toward a Better Future." * Italy's bid is for a World Expo in Rome from April 25 to October 25, 2030, with the theme "The Horizontal

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