
Busan's Ambitious Leap Forward: New City Brand and Vision for the Future
Busan Mayor Park Heong-joon has declared 2023 as the "Year of Busan's Great Leap Forward" and unveiled a new city brand and vision for the future. The city aims to build a pan-citizen consensus on transforming Busan into a global hub city, fostering expectations and pride in the city's future. A proclamation ceremony for 'Big Dream, the Future of Busan' was held at the BEXCO Convention Center, showcasing the city brand creation process and celebrating citizen contributions. The event featured a










