Busan

Busan City in South Korea has announced the sale of its last available real estate location in Haeundae Centum City to US real estate developer Hines. The 9900-square-meter site, which has been unused for the past 22 years, will now be the home of the Global Quantum Complex, a 74-story, 160,000-square-meter state-of-the-art facility that will host businesses and research dedicated to quantum computing. The complex will be built in collaboration with the Korea Quantum Computing Corporation (KQC)

Busan City is making a bold move towards the future of technology by launching its "Busan's Quantum Initiative " today. The city aims to create a state-of-the-art business and research complex, with a focus on quantum computing, on the site of BEXCO's facilities in Haeundae. The complex will serve as a hub for research, education, software development, and integration of related companies and startups, as well as provide corporate work and convenience facilities. Mayor Park Hyung-joon has been

Busan City in South Korea has made a commitment to reduce greenhouse gas emissions and practice carbon-neutral living in the public sector, with the aim of becoming a "2050 Carbon Neutral Leading City." The city has expanded its "Emissions Trading System and Greenhouse Gas and Energy Target Management System" to include invested and acting organizations, in addition to administrative agencies and public corporations. There are 19 invested and funded organizations in Busan, including the Busan R

Busan Metropolitan City announced a plan to become an English-friendly city in a bid to establish itself as a global hub. This effort dates back to the Lee Myung-bak Administration's Immersion English education plan, which aimed to increase the proficiency of English in South Korea. To bridge the language divide, the Korean Ministry of Education has been implementing English education regulations and providing equal opportunities for English language study. In 1997, English was incorporated int

South Korea has reported a decline in COVID-19 cases, with Friday's tally reaching the lowest in 31 weeks. The country recorded 14,961 new cases, including 28 from overseas, bringing the total caseload to 30,228,889, according to the Korea Disease Control and Prevention Agency (KDCA). This marks a significant decrease from the 31,711 infections seen a week earlier and is the lowest daily count for any Friday since July 1, 2020. In addition to the decline in cases, the number of critically ill p

Busan City is making moves to establish a free economic zone in the Gadeokdo Airport Complex. The city government has announced plans to launch the "Gadeokdo Airport Complex City Free Economic Zone Designation and Development Plan Establishment Service" next month, with an estimated cost of 26 billion won. The aim of the service is to create a comprehensive city with functions such as residential, commercial, tourism, international logistics, and renewable energy by 2030. The designation of a f

The Significance of Narrative in the Branding of Cities City branding has become an indispensable aspect of advertising a city's history, quality of life, cultural and natural resources, social amenities, attractions, lifestyle, and environment, with the aim of creating a favorable reputation, fortifying its position, or capitalizing on opportunities in an ever-evolving market. However, the escalating competition among cities, along with the changing tastes, resources, finances, and demographics

Busan City is taking a bold step forward in the tourist industry with the launch of its new "Visit Busan Pass". Aimed at individual foreign tourists, this innovative new card offers free admission to thirty popular tourist attractions in the city, as well as a rechargeable transportation card function. The Visit Busan Pass is available in two options: a 24-hour pass for 49,000 won and a 48-hour pass for 69,000 won. With these passes, tourists can enjoy up to 70% off the total admission price by

As Busan's vision for a revitalized local economy draws closer, the city is preparing to take an important step towards making it a reality. The Busan Research and Development (R&D) Special Zone project, aimed at building an innovation ecosystem in the shipbuilding and marine industry, is set to start construction in 2026, and the city is accelerating its efforts to remove the green belt (GB) from the project site. After a five-month consultation process with the Ministry of Environment regardi

As Busan City takes a step closer to becoming a global hub city, the city is determined to make 2023 the "first year of leapfrogging" by promoting large-scale projects such as hosting the 2030 World Expo, opening Gadeokdo New Airport early, redeveloping Busan North Port, and relocating the Industrial Bank of Korea headquarters to Busan. The city will respond to the Bureau International des Expositions (BIE) due diligence on its application for the 2030 World Expo and start promoting Busan in ear

The construction of the third exhibition center at the Busan Exhibition and Convention Center (BEXCO) in Haeundae, Busan, has been given the green light to proceed. The project has passed the Busan city's public construction review and is set to be fully underway soon. The city's MICE Industry Division, which is leading the project, has announced plans to hold a design competition, with the winner set to begin basic design service in the second half of this year. Construction is expected to comm

City branding has grown into a comprehensive practice of marketing a city's history, quality of place, natural and cultural resources, social chances and attractions, lifestyle, and nature for opportunity, reputation, or strength in capital formation in a dynamic market. However, heightened competition among cities, which includes global changes in tastes, resources, money, and people, poses obstacles to cities' branding initiatives. In this regard, the storytelling approach is a successful and