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Busan City is taking a bold step forward in the tourist industry with the launch of its new "Visit Busan Pass". Aimed at individual foreign tourists, this innovative new card offers free admission to thirty popular tourist attractions in the city, as well as a rechargeable transportation card function. The Visit Busan Pass is available in two options: a 24-hour pass for 49,000 won and a 48-hour pass for 69,000 won. With these passes, tourists can enjoy up to 70% off the total admission price by

As Busan's vision for a revitalized local economy draws closer, the city is preparing to take an important step towards making it a reality. The Busan Research and Development (R&D) Special Zone project, aimed at building an innovation ecosystem in the shipbuilding and marine industry, is set to start construction in 2026, and the city is accelerating its efforts to remove the green belt (GB) from the project site. After a five-month consultation process with the Ministry of Environment regardi

As Busan City takes a step closer to becoming a global hub city, the city is determined to make 2023 the "first year of leapfrogging" by promoting large-scale projects such as hosting the 2030 World Expo, opening Gadeokdo New Airport early, redeveloping Busan North Port, and relocating the Industrial Bank of Korea headquarters to Busan. The city will respond to the Bureau International des Expositions (BIE) due diligence on its application for the 2030 World Expo and start promoting Busan in ear

The construction of the third exhibition center at the Busan Exhibition and Convention Center (BEXCO) in Haeundae, Busan, has been given the green light to proceed. The project has passed the Busan city's public construction review and is set to be fully underway soon. The city's MICE Industry Division, which is leading the project, has announced plans to hold a design competition, with the winner set to begin basic design service in the second half of this year. Construction is expected to comm

A New Era of Innovation in South Korea South Korea has long been known for its cutting-edge technology and innovative solutions, and now the country is taking a big leap forward with the creation of new knowledge industry centers (KICs). These KICs aim to transform traditional industrial areas into high-tech hubs, driving the country's economy and creating new opportunities for businesses and workers alike. With the development of these KICs, South Korea is positioning itself as a leader in the

South Koreans continue to work more than their counterparts in the Organization for Economic Cooperation and Development (OECD). According to OECD data, South Koreans worked 1,915 hours last year, ranking sixth among the 38 OECD member nations. The number of hours was down 10.3% from 2011. Korea's long working hours relates the lowest fertility rate South Korea also has the lowest fertility rate in the world and a fast-aging population. Concerns are ascending that the burden on the economy a

City branding has grown into a comprehensive practice of marketing a city's history, quality of place, natural and cultural resources, social chances and attractions, lifestyle, and nature for opportunity, reputation, or strength in capital formation in a dynamic market. However, heightened competition among cities, which includes global changes in tastes, resources, money, and people, poses obstacles to cities' branding initiatives. In this regard, the storytelling approach is a successful and

Behavioral economics integrates ideas from other disciplines to understand human decision-making and behavior. Consumers are multifaceted, and comprehending their choices is difficult. To be effective in marketing, you must understand what motivates people and be able to properly predict their behavior. Traditional economic theory holds that decision-makers make optimal decisions based on complete rationality, selfishness, and stable tastes. That is, whenever we are faced with a decision, we p