Busan Unveils 'BIG BUS' Design and Expands 'Dongbaek Pass'

Busan, South Korea - Busan is taking a giant leap forward in public transportation with the launch of the new city bus design, "BIG BUS," and the expanded integration of the "Dongbaek Pass," promising a more efficient, affordable, and visually appealing transit experience for its residents and visitors. These initiatives reflect Busan's ongoing efforts to enhance urban mobility and solidify its image as a forward-thinking city.

For the first time in nine years, Busan has unveiled a redesigned city bus, aptly named the "BIG BUS" (“Busan Is Good”). The city debuted the new buses during an event held on December 4, 2024, at Busan Station Square. This redesign symbolizes a fresh chapter for the city’s public transportation system, one steeped in modernity and efficiency.

The BIG BUS design encompasses two types of buses—regular and seat buses. Regular buses now feature a color scheme symbolizing cleanliness, eco-friendliness, and cutting-edge technology, while seat buses exude warmth, inclusiveness, and a welcoming spirit. The exterior design extends to all visual elements, including bus numbering, route signage, and advertisements, presenting a cohesive and polished image for the fleet.

Busan’s plan to roll out these redesigned buses is methodical. Each year, 200 to 300 buses will be replaced, with the entire fleet expected to reflect the BIG BUS design by 2033. This gradual transition allows the city to maintain service continuity while embracing the future of public transport.

Complementing the bus redesign is the ongoing success of the "Dongbaek Pass," a public transportation integrated discount card. Launched in 2023, the pass has seen exponential growth in popularity. The introduction of a prepaid version in March 2024 further expanded its accessibility, making it a household name among Busan commuters.

As of October 2024, the number of Dongbaek Pass users has skyrocketed to over 575,000, up from 256,000 the previous year. A recent survey highlighted its impact: 76.5% of respondents reported increased use of public transportation, while 92.5% expressed high satisfaction with the program. The combination of affordability and convenience offered by the Dongbaek Pass has not only improved individual commutes but also contributed to the city’s broader transportation goals.

The unveiling of the BIG BUS design was a vibrant affair attended by over 200 people, including city officials, transportation leaders, and residents. Mayor Park Heong-joon emphasized the importance of these initiatives, stating, “The BIG BUS design and the Dongbaek Pass symbolize Busan’s commitment to becoming a city where public transportation is not just a necessity but a preferred mode of travel. These efforts will enhance the quality of life for our citizens and elevate the city’s global reputation.”

The event featured a celebratory performance, an unveiling ceremony for the new buses, and even a chance for attendees to experience the new design firsthand. Many commuters expressed excitement about the improvements. “It’s not just a bus. It’s a symbol of how our city is evolving,” said one attendee.

Busan’s initiatives align with global trends emphasizing sustainable urban mobility. Cities worldwide, from Singapore to Amsterdam, have embarked on similar redesigns and transit upgrades, but Busan’s unique focus on integrating design, accessibility, and affordability sets it apart.

Locally, these efforts aim to achieve a 60% public transportation modal share by 2033, a significant increase that reflects Busan’s ambition to reduce reliance on personal vehicles and foster a greener, more connected city.

The BIG BUS design and the Dongbaek Pass are a statement of Busan’s vision for a smarter, more sustainable future. As the city’s transportation network transforms, residents can look forward to improved commutes, a stronger sense of community, and an enhanced urban experience.