S. Korea’s Smart Farms Secure $39M Contract in Australia

GreenPlus, a South Korean smart farm technology firm, has signed a $39 million (approximately ₩550 billion) contract to build advanced greenhouse facilities in Australia. The deal, announced by the Ministry of Agriculture, Food and Rural Affairs on December 6, highlights the growing interest in smart farming solutions globally.

The contract was finalized during the “Korea-Australia Smart Farm Cooperation Week” in Queensland, Australia. Representatives, including Kim Jong-goo, Director of Agricultural Innovation Policy at Korea’s Ministry of Agriculture, participated in the signing ceremony. The agreement between GreenPlus and Puregreen Farms involves constructing a 10-hectare advanced strawberry greenhouse, aiming to integrate innovative agricultural practices in Australia.

GreenPlus has been a player in smart farming technology since 1997, completing over 648 acres of greenhouses in Korea and Japan. The company holds over 60 international patents, positioning itself as a leader in precision agriculture. The new contract builds on a previous $19 million agreement with Puregreen Farms in September 2023 for a 5-hectare facility. Together, these projects total 15 hectares, valued at $58 million in 2024.

The initiative reflects the demand for sustainable farming technologies as countries like Australia explore modern agricultural solutions. Puregreen Farms, operated by RedKokonuts Pty Ltd, recognized the potential of Korean smart farming technology to enhance productivity and resource efficiency.

GreenPlus highlighted its partnership with Premier Fresh AUS, a major Australian retail chain, as a critical factor in securing the contract. This collaboration ensures a reliable distribution channel for the greenhouse’s produce, benefiting stakeholders.

GreenPlus CEO described the deal as a result of coordinated efforts between the public and private sectors. He expressed optimism about securing additional contracts worth over $10 million with other Australian firms.

As sustainable agriculture gains traction, GreenPlus’s technology may play a growing role in meeting demand. The company has established a local office in Brisbane to support its operations and partnerships in Australia.

The $39 million agreement emphasizes Korea’s contributions to advancing agricultural technology. With continued government support, companies like GreenPlus are poised to explore similar opportunities in other markets. As agriculture evolves, smart farming innovations from South Korea are positioned to address global challenges objectively and effectively.