Is Busan Still a Place to Call Home?

In South Korea, real estate is deeply ingrained as a primary means of wealth accumulation, a legacy of rapid economic growth and urbanization. For many, property ownership is seen as a key to financial stability, leading to a speculative culture where even public policy can become a tool for enhancing property values.

Maru Kim
Maru Kim
"From Yeongdo’s temple, the Namhangdaegyo Bridge stretches toward a skyline of high-rises—a view Busan proudly showcases, yet beneath its beauty lies a city grappling with the weight of progress and loss."

Busan stands at a critical juncture, facing the dual challenges of an aging population and a steady outflow of young talent to the capital region. As the city’s demographics shift, Busan’s leaders are betting on high-profile architectural projects to reinvigorate its image and economy. At the forefront of this transformation is the Haeundae LCT, a towering symbol of the city’s ambitions to become a global hub. Through Special Architectural Zones and a skyline studded with luxury high-rises, Busan aims to attract international investors, tourists, and new opportunities.

Yet, beneath these lofty aspirations lies a more complex reality. While these projects promise to boost tourism and elevate Busan’s global status, their impact on the ground tells a different story. Rising property values and gentrification have displaced many long-time residents, unraveling the social fabric that once defined local communities. At the same time, the economic revival these projects were meant to bring has failed to materialize in a way that benefits everyone. Quality job opportunities remain scarce, and many question whether the focus on luxury real estate can truly address the city’s deeper issues.

As Busan pushes forward with its ambitious plans, the real question remains: can a strategy centered on high-end development create a future that serves all residents? The fate of projects like the Haeundae LCT highlights a tension between global ambitions and local needs. Ultimately, Busan’s success may depend not on its skyline but on its ability to balance growth with social equity, crafting a city where both young and old can find their place and thrive.

The Namcheon Beach Redevelopment

Busan’s leaders have set their sights on transforming the city into a global hub, positioning it as a vibrant destination for tourism, investment, and culture. A central piece of this vision is the redevelopment of key urban areas, such as Namcheon Beach Town. This redevelopment aims to rejuvenate an aging waterfront district with new high-rise structures, potentially including a 90-story tower designed by Dominique Perrault Architecture (DPA).

The Namcheon Beach redevelopment project promises to elevate Busan’s appeal with bold architectural designs, targeting global investors and tourists alike. The project envisions transforming the area into a modern landmark that stands out on the Gwangalli Beach skyline. Proponents argue that such developments are essential for Busan to secure its place on the global map, attracting the kind of international attention that can drive economic growth.

However, the project has sparked a debate over its true impact on the local community. While the new structures might bring a fresh aesthetic to the area, the economic benefits are not guaranteed to reach the broader population. Critics argue that the emphasis on luxury high-rises primarily serves the interests of developers and affluent buyers, rather than addressing the needs of the long-term residents. As property values surge with the prospect of redevelopment, there is a growing concern that the character of the neighborhood could be lost, replaced by upscale residences that are out of reach for many of the area’s original inhabitants.

The redevelopment of Namcheon Beach also reflects a broader dilemma in Busan’s urban strategy. The city’s focus on upscale real estate projects has yet to significantly address issues like job creation and youth retention. While the construction phase may offer some short-term employment opportunities, the long-term economic benefits of these developments remain uncertain. Many young people continue to leave Busan in search of better career prospects, and the aging population left behind struggles with the rising costs associated with urban renewal.

Moreover, the focus on luxury developments raises questions about the sustainability of Busan’s growth model. As the city attempts to mirror the successes of international hubs like Singapore, it risks repeating a familiar pattern seen in other gentrifying cities: a focus on aesthetics and investment potential that neglects deeper social needs. In contrast, successful global cities often balance their appeal to international investors with initiatives that ensure affordability and inclusivity for all residents.

The Namcheon Beach redevelopment, much like earlier projects such as the Haeundae LCT, serves as a litmus test for Busan’s ability to reconcile its global ambitions with the needs of its local community. Can a 90-story tower truly revitalize the city without sacrificing the soul of its neighborhoods? Or does this vision of progress come at the expense of those who have made Namcheon Beach their home for generations? As Busan moves forward with its plans, it must consider whether the path to becoming a global city can also be one that embraces all of its residents.

A Global Blueprint or a Local Gamble? Lessons from Singapore

As Busan strives to establish itself as a global hub city, it faces a critical choice: to continue pursuing high-end real estate as a path to international recognition or to take a more balanced approach that prioritizes local well-being. Around the world, cities like Singapore have faced similar challenges, offering valuable lessons in how to navigate the complexities of urban growth while ensuring that development benefits all residents.

Singapore’s success in urban development is often credited to its robust public housing strategy. Approximately 80% of Singapore’s population lives in Housing & Development Board (HDB) flats, where mixed-income communities coexist, and residents have access to high-quality amenities like schools, parks, and public transport. This approach has allowed Singapore to avoid the stark income segregation that often results from gentrification. By ensuring that new developments include affordable units alongside higher-end options, Singapore has maintained social diversity and cohesion even as its cityscape has transformed.

Busan, which faces rising property prices and the displacement of long-term residents due to projects like the Namcheon Beach redevelopment, could benefit from adopting similar strategies. Integrating affordable housing quotas into new high-rise developments would ensure that local residents continue to have a place in redeveloped areas, reducing the risk of pushing out lower-income families in favor of more affluent buyers.

Singapore’s approach to urban planning emphasizes the importance of achieving high density without compromising liveability. Through carefully designed urban master plans, Singapore has managed to combine high-rise buildings with lush green spaces and accessible public amenities. This balance ensures that dense urban living remains comfortable and appealing, contributing to Singapore’s reputation as one of the most liveable cities globally despite its high population density.

Busan’s own ambitions, particularly with projects like the 90-story apartment complex , could draw on this philosophy. While high-rise towers can maximize space, ensuring that developments include community-centric elements—such as parks, communal spaces, and access to essential services—would make dense urban living more sustainable. This would help Busan avoid the pitfalls of developments that prioritize aesthetics at the expense of resident well-being.

One of Singapore’s most effective strategies has been its top-down approach to urban planning, supported by strong governmental intervention. Policies like the Land Acquisition Act of 1967 allowed Singapore to secure land for public use, enabling large-scale planning that balanced economic growth with housing affordability. The Housing & Development Board (HDB) has played a central role, from land assembly to management, ensuring that housing remains affordable even as the city modernizes.

In contrast, Busan’s development projects, such as Namcheon Beach, have often been driven by market forces and developer interests. A more coordinated role from local government could ensure that these projects align with broader community goals. For instance, setting regulations that require a portion of new developments to include affordable housing, or using zoning laws to ensure a mix of luxury and mid-range options, could help mitigate the effects of gentrification.

A key element of Singapore’s urban success has been its ability to modernize while retaining a sense of local character. Districts like Kampong Glam showcase how Singapore has balanced historical preservation with modern development, maintaining cultural heritage while adapting to the needs of a global city. This focus on heritage ensures that the city’s transformation resonates with both locals and visitors.

Busan, with its rich coastal identity and cultural history, could take inspiration from this approach. Efforts to preserve local cultural elements could ensure that new developments do not erase the character of existing neighborhoods. This could involve preserving community spaces, highlighting local history, or ensuring that new buildings complement the existing urban landscape rather than dominate it.

For Busan to become a truly global city, it must recognize that sustainable growth involves more than just eye-catching skyscrapers. It requires a commitment to creating a city where economic opportunities are accessible to all, where young people find reasons to stay, and where the needs of long-term residents are not sidelined in favor of attracting international capital. By learning from cities that have managed to balance international appeal with local inclusion, Busan has the opportunity to forge a path that is both ambitious and equitable.

Ultimately, the success of Busan’s redevelopment efforts should not be measured solely by the number of tourists it attracts or the height of its new towers. It should be measured by how well it supports the community that gives the city its unique character. As Busan moves forward with projects like the Namcheon Beach redevelopment, these lessons from global peers offer a roadmap for a more balanced and inclusive approach—one that ensures the city’s bright future is shared by all who call it home.

A Tailored Approach for Busan’s Growth

To translate the lessons from Singapore into meaningful change, Busan must recognize that urban development cannot rely on a one-size-fits-all approach. The city’s history, demographic trends, and socio-economic challenges require solutions tailored to its unique context. Busan faces the critical task of balancing the allure of international investment with the need for a vibrant, inclusive urban community. However, achieving this balance is complicated by deep-seated cultural attitudes and economic dynamics that prioritize real estate as a primary vehicle for wealth accumulation.

In South Korea, real estate is deeply ingrained as a primary means of wealth accumulation, a legacy of rapid economic growth and urbanization. For many, property ownership is seen as a key to financial stability, leading to a speculative culture where even public policy can become a tool for enhancing property values. In this context, Busan’s decision to nominate Namcheon Beach as a candidate for the Special Architectural Zone has sparked significant debate. Critics argue that instead of focusing on revitalizing underdeveloped or aging areas, the city has opted to enhance the value of one of its most expensive districts. The nomination itself suggests a potential direction where the special designation could be used primarily as a means to increase building densities and maximize profits for developers and existing property owners.

This approach contrasts sharply with the intended purpose of Special Architectural Zones, which are meant to foster innovation and bring new energy to struggling areas. By prioritizing luxury redevelopment in a high-value coastal area like Namcheon Beach, Busan risks reinforcing existing socio-economic divides. Rather than addressing the needs of the broader population or investing in neglected urban zones, the focus remains on enhancing the investment appeal of already wealthy areas. This decision raises questions about whose interests the redevelopment strategy truly serves.

The inclusion of Namcheon Beach as a candidate for the Special Architectural Zone could be seen as a missed opportunity to channel resources into Busan’s struggling districts, where urban revitalization could have a more transformative impact. Areas with aging infrastructure, declining populations, or underused spaces could benefit greatly from the innovative designs and relaxed regulations that come with Special Architectural Zone status. For instance, targeting redevelopment efforts toward Busan’s older neighborhoods or waterfronts that have lost their vitality could help attract young residents and new businesses, stimulating local economies.

Instead, the decision to focus on Namcheon Beach has been criticized as a move that prioritizes immediate real estate gains over long-term social benefits. Critics suggest that the choice reflects a continuation of policies that favor property owners and real estate developers over broader urban needs, reinforcing the idea that the city’s development strategy is more about raising property values than creating a city for all its residents.

While the final decision on Namcheon Beach’s status as a Special Architectural Zone will not be made until October 22, the mere nomination of this area has already stirred controversy. The nomination is seen as indicative of a broader trend in Busan’s urban planning—one that leans toward catering to high-value developments at the expense of inclusive growth. By considering Namcheon Beach over more neglected areas, Busan risks missing a crucial opportunity to use this designation as a tool for broader urban revitalization, rather than simply enhancing the market value of properties in a wealthy neighborhood.

This focus on boosting the value of already high-demand areas like Namcheon Beach also carries economic risks. An overemphasis on luxury apartments and real estate-driven growth can make Busan’s economy more vulnerable to fluctuations in the property market, as seen in other global cities like Hong Kong. As property prices continue to rise, younger residents and lower-income families find themselves increasingly priced out, contributing to demographic challenges like an aging population and youth migration to cities with better opportunities. This trend further undermines the city’s efforts to become a vibrant, globally competitive urban cente

To truly become a global hub, Busan must diversify its economic base beyond real estate and tourism. Investing in the revitalization of neglected districts could create new opportunities for local businesses, cultural industries, and community-driven projects, fostering a more dynamic and resilient urban environment. This would align more closely with successful global city strategies, where economic growth is tied not just to high-end real estate but also to broader urban renewal that benefits a diverse range of residents.

The future of Busan lies in its ability to balance ambition with compassion, global appeal with local inclusivity. By recognizing the cultural and economic complexities that shape its real estate market, Busan can begin to craft policies that are both realistic and progressive. This means not only learning from the successes of cities like Singapore but also addressing the unique barriers to inclusivity that exist within its own society. As the decision on the Namcheon Beach redevelopment looms, a more nuanced approach that blends economic growth with community needs will be crucial in ensuring that Busan’s transformation into a global hub does not come at the expense of those who have built their lives here.

Is Busan Still a Place to Call Home?

Busan’s aspiration to become a global hub city is commendable, but the path forward requires a careful balance between ambition and inclusivity. The decision to consider Namcheon Beach for Special Architectural Zone status highlights the city’s continued reliance on high-end developments and real estate-driven growth. Yet, this focus risks sidelining the needs of many residents and missing opportunities to revitalize underdeveloped areas that could benefit from such innovative projects. To truly embody the vision of ‘Busan, a city you’d want to live in, even if you were born again’ (다시 태어나도 살고 싶은 도시, 부산), Busan must shift its approach to prioritize a more inclusive urban transformation.

However, this vision stands in stark contrast to the reality many face. While Busan aims to be a place where anyone would choose to live again, the city is seeing a steady departure of its younger generation, seeking opportunities in larger markets like Seoul. The housing market grows increasingly polarized, pushing affordability further out of reach for many residents. The city’s emphasis on tourism and luxury developments as the backbone of its global hub aspirations may bring international visitors, but it does little to retain those who seek stability and a sense of belonging.

Instead of realizing the promise of a city for all, Busan risks becoming a place defined by an aging population and the stark divisions between rich and poor—a place where the shadow of ‘the elderly and the Seas’ (노인과 바다) looms larger than the skyline itself. To avoid this fate, Busan must recognize that true success lies not in the glittering facades of high-rise buildings but in the heart of a city where all generations can thrive, where economic prosperity is shared, and where its people feel truly at home. Only then can Busan hope to live up to its slogan, creating a city that remains a cherished home for those who live there, both young and old.

Share This Article
Follow:
Maru Kim, Editor-in-Chief and Publisher, is dedicated to providing insightful and captivating stories that resonate with both local and global audiences. With a deep passion for journalism and a keen understanding of Busan’s cultural and economic landscape, Maru has positioned 'Breeze in Busan' as a trusted source of news, analysis, and cultural insight.
Leave a comment

Leave a Reply

Your email address will not be published. Required fields are marked *