Busan, South Korea is making significant efforts to become an English-friendly city in order to attract foreign investment and stimulate its economy. However, despite these efforts, Korea still falls behind its global competitors, such as the Netherlands (1st) and Singapore (2nd), in terms of English proficiency. According to the 2022 EF English Proficiency Index, Korea ranks 36th out of 111 countries worldwide.
English proficiency is a key factor in attracting foreign investment, as companies often seek locations with a highly skilled and bilingual workforce. Additionally, a strong English-speaking population can lead to an increase in tourism, as visitors are more likely to feel comfortable and enjoy their experience in a city where they can communicate easily.
To become a truly English-friendly city, Busan can learn from the success of the Netherlands and Singapore. The Netherlands has been successful due to its strong education policies, where English has been a compulsory subject in Dutch schools since the 1950s, establishing a solid foundation of English language skills among the population. Singapore has a bilingual education policy, which emphasizes the learning of both English and a second language, usually Mandarin or Malay. English is also the language of instruction in schools, giving students ample opportunity to practice and develop their English skills.
Recent academic papers suggest that the government’s commitment to English education and policy is a crucial factor in the success of English-friendly cities. This highlights the need for Busan to adopt a similar approach and prioritize English education and policy, requiring collaboration between the government, educational institutions, and private industry to provide comprehensive English language training and support for workers in various industries.
In addition to prioritizing education, Busan needs to establish infrastructure to support the use of English language. This includes providing English signage, information, and public services, establishing English-speaking hotlines and customer service centers to assist foreigners in need, and providing incentives for businesses to hire bilingual employees or provide English training for their staff.
The benefits of becoming an English-friendly city are significant. A study conducted by the British Council found that a 1% increase in English proficiency was associated with a 2.5% increase in GDP. Furthermore, cities that are English-friendly are more likely to attract international business, leading to job creation and economic development.
To achieve this goal, Busan has already implemented several initiatives, such as the Busan English Program, which provides English language training to city officials and employees in various industries. The program aims to equip participants with the necessary language skills to communicate effectively with foreign visitors and investors. The city has also established English-speaking zones in popular tourist destinations and implemented multilingual signage in public areas to make it easier for foreign visitors to navigate the city and communicate with locals.
In addition to these efforts, Busan can leverage its cultural assets to attract foreign visitors and investors, while simultaneously promoting its English-friendly initiatives. The city is known for its vibrant film industry, hosting the annual Busan International Film Festival, which attracts filmmakers and enthusiasts from around the world. Additionally, Busan is home to numerous cultural and historical sites, such as the Gamcheon Culture Village and Beomeosa Temple, which can be promoted to international visitors.
Thus, becoming an English-friendly city is crucial for Busan’s economic growth and development. By prioritizing English education and infrastructure, establishing language exchange programs, and leveraging its cultural assets, Busan can attract foreign investment and tourism, ultimately positioning itself as a competitive player in the global market. Furthermore, the COVID-19 pandemic has accelerated the need for cities to become more English-friendly, highlighting the urgency for Busan to prioritize English education and infrastructure to stay competitive in the global market.
