Controversy surrounds tech site CNET after it was revealed that the company has been quietly using artificial intelligence (AI) to produce articles, and is now doing extensive layoffs that include several longtime employees. While the use of AI in journalism is not new, some experts and readers question its reliability and ethics.
According to sources with knowledge of the situation, the layoffs total around a dozen people or about 10 percent of the public masthead, and are part of a reorganization aimed at focusing CNET on areas where the site can succeed at bringing in traffic on Google search, a top priority for the company. This strategy includes using AI-generated articles to capture search engine rankings, as well as affiliate marketing ads to monetize highly trafficked articles.
However, former CNET employees and readers have raised concerns about the quality and accuracy of AI-generated content, as well as its impact on editorial independence and trust. CNET’s use of AI was only revealed in January, after dozens of articles were found to have been produced by AI tools without formal announcement or disclosure. The practice was paused after public outcry and factual errors in stories, and an audit of all AI-generated articles was promised.
Despite these issues, CNET’s parent company Red Ventures is reportedly preparing to deploy AI-generated stories again soon, according to internal sources. CNET editor-in-chief Connie Guglielmo will also step down from her role and become the senior vice president of AI content strategy and editor-at-large, in a move that some view as legitimizing the use of AI in journalism without adequate scrutiny.
Critics argue that AI-generated content raises questions about the authenticity and diversity of voices in journalism, as well as the role and value of human journalists. They also point out that AI is not yet fully verified or accepted by the public, and that it can be prone to biases, errors, and manipulation.
Some experts and media organizations are calling for more transparency, accountability, and ethics in the use of AI in journalism. They suggest that AI should be seen as a tool to augment and complement human skills, rather than replace them. They also emphasize the importance of human oversight, editorial judgment, and journalistic standards in ensuring the credibility and relevance of news and information.
As the debate over AI in journalism continues, it remains to be seen how CNET and other media outlets will balance their business interests with their social responsibilities and ethical obligations.
