The Busan Metropolitan City has unveiled its ambitious plans to develop branding services for the Busan Opera House and Busan International Art Center, in preparation for the full-scale opening of the venues. The services, which include the development of institutional names, business strategies, images, slogans, and characters, mark a significant step forward in promoting the cultural landscape of Busan.
Dubbed the “Busan Opera House and Busan International Arts Center Brand Development” service, it aims to create a cohesive and well-defined brand image and slogan, admission tickets, pamphlets, and brand utilization packages. The ultimate goal is to establish a unified and professional operating organization for the two renowned venues.
The branding development is expected to present a vision of the institutions’ core values and an effective business promotion strategy to realize that vision, while raising awareness of the venues as world-class destinations for the arts. By proposing photo zones, tourism products in conjunction with surrounding facilities, and outdoor events, Busan hopes to raise funds for sustainable venue operations.
The project will be divided into several stages, including a commencement report in March, the formation of an advisory committee comprising of experts and collection of citizen opinions, an interim report in July, the production of promotional strategies and utilization methods, and a final report in October.
Speaking on the development, Kim Ki-hwan, Director of the Busan City Culture and Sports Bureau, said: “The brand development of the Busan Opera House and Busan International Art Center represents a transformative opportunity to reshape the cultural landscape of Busan, and we will prioritize citizen participation to showcase the brand image. Additionally, we will spare no effort in preparing to assume the mantle of a professional performance venue and fostering a local art ecosystem, such as K-opera production.”
Busan’s move to establish a coherent branding strategy for its cultural institutions underscores the city’s dedication to promoting its rich cultural heritage, attracting audiences and artists from around the world. With the impending full-scale opening of the Busan Opera House and Busan International Art Center, the city is poised to become an iconic hub for the arts and a leader in cultural tourism.
