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Busan's Aspiration: Transforming into an Internationally Competitive Financial City

BUSAN, SOUTH KOREA - In an ambitious bid to stimulate growth and innovation in the financial industry, the City of Busan convened a high-profile meeting involving stakeholders from both the public and private sectors. The meeting, held at the Avani Central Busan, was a landmark moment for the region's financial future, marking the launch of the Busan Financial Industry Promotion Plan. The event was attended by a diverse range of representatives from the financial community, including Mayor Park

By Maru Kim·
Jul 20, 2023
Updated: Feb 7, 2025
3 min read
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Busan's Aspiration: Transforming into an Internationally Competitive Financial City

BUSAN, SOUTH KOREA - In an ambitious bid to stimulate growth and innovation in the financial industry, the City of Busan convened a high-profile meeting involving stakeholders from both the public and private sectors. The meeting, held at the Avani Central Busan, was a landmark moment for the region's financial future, marking the launch of the Busan Financial Industry Promotion Plan.

The event was attended by a diverse range of representatives from the financial community, including Mayor Park Heong-joon, senior executives from the Busan International Finance Center (BIFC) tenant agencies, and Jang In-hwa, Chairman of the Busan Chamber of Commerce and Industry. They congregated to deliberate on strategies and measures aimed at bolstering Busan’s status as a prominent financial hub. The plans drew intense interest and commitment from the attendees, laying the foundation for a cooperative approach to achieving these common goals.

Coinciding with the 15th anniversary of Busan's emergence as a financial hub, the blueprint comes at an opportune time. Despite significant strides, including the establishment of the BIFC, the cultivation of financial professionals, and advancements in financial technology and blockchain, the city continues to grapple with the challenge of attaining robust financial functionality. To address this, the promotion plan outlines three pivotal strategies and four crucial tasks, harnessing Busan's potential as a financial center.

The proposed strategies include capitalizing on existing policy finance institutions and digital capabilities to create a favorable environment for financial industry growth, attracting specific financial firms through the use of specialized finance and strategic networking, and adopting a system similar to the financial special zones seen in Dubai and Singapore to improve the business and living environment.

In a bid to cement Busan's place on the global financial stage, the plan first emphasizes the importance of fortifying the city's existing networks and building new connections, both domestically and globally. This includes active promotion of the city's financial sector through overseas investment presentations. It's a broad-spectrum approach, aiming to broaden Busan's international reach and influence.

Further, the plan underscores the enhancement of the roles of policy finance institutions currently based in Busan. A key aspect of this is encouraging closer collaboration between these institutions, thus paving the way for more robust regional competitiveness. This move is expected to serve as a catalyst for stimulating financial activities and enriching the financial ecosystem in the city.

The promotion plan also aspires to position Busan as a leading digital financial hub in Asia. To realize this, it calls for the bolstering of the city's digital finance sector, which encompasses the nurturing of digital finance talent and the provision of greater support to local fintech firms. A notable part of this initiative is tapping into the potential of blockchain regulatory-free zones and digital assets, signaling Busan's commitment to embracing financial technology innovations.

Lastly, the plan aims to reinforce the maritime-specialized financial hub, a unique facet of Busan's financial industry. Led by the Korea Maritime Promotion Agency and the Maritime Finance Clusters, efforts will be focused on nurturing specialized finance professionals and creating a robust foundation for green finance growth. This step is indicative of Busan's resolve to lead the way in niche, future-oriented finance sectors, such as green and marine finance.

Mayor Park Heong-joon expressed optimism about the city's financial future, describing the promotion plan as a significant step towards transforming Busan into an internationally competitive financial city. "Global cities should ensure the free movement of people, goods, and money. To that end, we will strive to enhance our financial capabilities and make Busan a city well-suited for financial activities," the Mayor stated. He also voiced his determination to attract young talent to the region and establish a virtuous cycle that encourages sustained development.

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