Busan Gears Up for 2024 Baby Shark Festival

Busan, South Korea – In a colorful showcase of family fun and local tourism, the city of Busan has announced the return of the Baby Shark Festival, set to take place from May 4th to 6th at the Hialeah Lawn Square in Busan Citizens Park. Following last year's success, this marks the second iteration of the event, stemming from a 2022 collaboration agreement with global family entertainment brand Pinkfong.

This year's theme, "May in Busan: A Family of Sharks Gathers in the Sea," promises a delightful experience with continuous attractions, including a massive 13-meter-tall Baby Shark air balloon. Designed to captivate both children and adults alike, the festival features a range of interactive zones such as character photo spots, giant air bounce areas, coloring stations, and entertaining balloon events with stilt-walking clowns.

On May 5th, coinciding with Children’s Day, visitors can enjoy a variety of special activities. These include magic and bubble shows, a special quiz show featuring the city's communication character 'Boogie' with Baby Shark, and a lively dance party hosted by Pinkfong and Baby Shark.

Enhancing its promotional efforts, Busan has collaborated with The Pinkfong Company to produce a unique music video titled "Hello, Busan!" The video, debuting on Pinkfong's official YouTube channel and Visit Busan's channel on April 29th at 1 PM, features the Shark Family exploring Busan's iconic spots like Gwangalli Beach and the Gukje Market, highlighting local attractions and cuisine.

Director of Busan's Tourism and MICE Office, expressed enthusiasm about the festival’s return. "We are thrilled to host the 2024 Baby Shark Festival in partnership with The Pinkfong Company," said Park. "This event not only entertains but also supports our ongoing efforts to build an IP-based industrial ecosystem in Busan."

Visitors can find more information about the festival schedule and events on the Visit Busan website, as well as on the official social media channels of Busan city and Pinkfong.

The festival, embodying a blend of global appeal with local charm, is expected to draw large crowds, continuing to position Busan as a vibrant destination for family tourism.