Busan Enhances Promotional Efforts to Attract Greater China Tourism as Market Rebounds

As the overseas tourism market shows signs of recovery, Busan is intensifying its promotional marketing efforts to attract tourists from Greater China. The city recently hosted a two-day familiarization tour for leading Chinese tourism companies and airlines from March 16 to 17, focusing on the development of local customized tourism products and strategies for attracting visitors.

Throughout March, various online and offline events featuring Busan's spring flower theme are being held. The city has partnered with six popular coffee chains in Wuhan and Chengdu to develop and sell Busan spring flower-themed coffee. This initiative aims to provide memorable souvenirs and establish Busan as a city of spring flowers for locals in China through social media events on platforms such as Weibo.

To further showcase the city's appeal, Busan is participating in the 'Travel like a local' roadshow at a large shopping mall in Hong Kong, introducing various tourism offerings, such as marine sports and gourmet food. In February, the city held an exclusive briefing session and consultation meeting in Taipei, Taiwan, drawing interest from over 2,500 corporate and cruise tourists.

To target individual travelers, Busan plans to launch a joint discount promotion with China's leading online travel agencies Ctrip, Quanal, and Taiwan-Hong Kong Cloak starting in April. The city will also create a dedicated Busan tourism page on these platforms to feature various tourist destinations and offer significant discounts on accommodation and tourist facilities.

In April, Busan will host four major Chinese TV stations for special coverage of the city's tourism industry. This broadcast aims to showcase Busan's transformation since the pandemic and highlight its unique attractions, activities, and culinary delights to Chinese viewers.

Through these promotional marketing efforts, Busan aspires to solidify its reputation as an alluring tourism destination and capitalize on the recovering tourism market in Greater China.