Busan, South Korea – Devsisters, creators of the popular mobile game Cookie Run, will launch a limited-time pop-up event, “Milky Way Station,” at Yongdusan Park in Busan. Running from December 13 to 25, the event is part of the park’s efforts to enhance its appeal as a prominent evening tourism spot. The event will operate daily from 2 PM to 10 PM.
The pop-up draws on the dreamlike theme of Milky Way Cookie, a character from the game, and promises visitors a blend of visual spectacle, interactive activities, and exclusive merchandise.
At the entrance, visitors will encounter a striking 7-meter-tall inflatable sculpture of Brave Cookie, serving as the gateway to the event. Inside, themed photo zones featuring Brave Cookie and Milky Way Cookie offer guests opportunities to capture memorable moments. Social media users who share photos taken at the event can receive a “fortune cookie,” containing either a lucky message or a coupon redeemable for Cookie Run merchandise.
The event also includes a dedicated gaming area where visitors can experience Cookie Run games. On weekends and public holidays, the event will feature appearances by mascots dressed as characters from the game.
The pop-up event will feature a dedicated merchandise store offering a range of limited-edition items designed to captivate fans of the Cookie Run franchise. Among the highlights are the “Lucky Boxes,” which will be available in limited quantities each day, adding an element of excitement and exclusivity for attendees.
In addition to the unique merchandise, the event will provide a variety of complimentary gifts to customers based on their purchase amounts. Shoppers who spend over 10,000 KRW will receive a glow-in-the-dark mini poster along with a special Christmas-themed Cookie Run card. For those who make purchases exceeding 20,000 KRW, an additional gift of a glow-in-the-dark acrylic keyring will be provided. To commemorate their visit, all customers will be gifted a 2025 New Year’s postcard, regardless of their purchase total.
Yongdusan Park has gained recognition as a vibrant night tourism destination, and this collaboration with Devsisters aims to further elevate its status. By combining the popular Cookie Run brand with the scenic and cultural allure of Busan, the event is expected to attract a wide demographic of visitors.
