Busan City is embarking on a dynamic promotional campaign for its 15-minute city model, beginning with the unveiling of a teaser video today. The campaign will feature diverse marketing materials, including dramas, photo card news, and short-form videos, aiming to make the concept more tangible to its residents.
The 15-minute city model in Busan is an innovative urban design ensuring that residents can access essential services – living, working, shopping, healthcare, education, and leisure – within a 15-minute walk or bike ride. This model transcends traditional policy implementation, offering a lifestyle solution that encourages community recovery and strengthens neighborhood connections.
The promotional content unveiled today focuses on various policy services unique to Busan, such as the Drallaknallak facility, on-the-go healthcare services via medical buses, and the HAHA Center. The teaser and short-form videos, under the theme “When the Door Opens,” aim to illustrate the 15-minute city services currently enjoyed by the citizens of Busan.
In addition, a drama titled “Connecting Lives: The Human Element,” directed by award-winning Busan-born filmmaker Kim Jin-tae, will further publicize the 15-minute city concept.
This promotional series is available through Busan City’s official social networking services (SNS) and YouTube channel, BusanTube (@Busan_is_good).
In its commitment to realizing the 15-minute city concept, Busan City is progressing with various policy projects. Among these is the ‘Happy Challenge’ initiative, which involves selecting living areas for developing pedestrian-friendly community spaces. The Yeonsan Library Geoulbawi Cultural Life Park, another project aligned with the 15-minute city concept, was completed last November.
This year, Busan City has selected areas in Saha District (Sinpyeong and Jangnim) and Sasang District (Gwaebeop and Gamjeon) as targets for the ‘Happy Challenge’ initiative. Each of these areas will receive 30 billion won to develop pedestrian-centric facilities and spaces for community interaction and communication. This project is part of a broader effort to revitalize and restore community connections within these districts. The investment aims to enhance the quality of life for residents by creating more accessible and community-focused urban environments.
The city is also engaging with the community through the 15-minute city vision tour and ‘HaHa HoHo Concerts Season 2,’ fostering communication and coexistence with local residents.
By year’s end, Busan City plans to introduce a dedicated website for the 15-minute city concept, along with maps of living areas. In 2024, an app for a shared community platform will be launched, simplifying access to the 15-minute city benefits for its citizens.
A recent survey among 1,000 Busan residents indicated that while awareness of the 15-minute city policy is still growing, those familiar with it positively view its various programs. The survey also highlighted a keen interest in the policy’s future directions, pointing to an optimistic outlook for the 15-minute city model in Busan.
