Latest Marketing News
NewJeans’ “Hype Boy” Hits 300 Million Streams on Spotify and 100 Million Views on YouTube
South Korean rookie girl group NewJeans has achieved…
K-Content Takes the Lead as Korea’s Representative Image
Korean cultural content, commonly referred to as K-content,…
City Branding: The Art of Creating and Maintaining a City’s Identity
City branding is a crucial aspect of urban…
Discover the Possibilities of a Workcation in Saha-gu District, Busan
Saha-gu District: An Emerging Workcation Destination Busan, located…
Investing in Busan: Opportunities and Challenges for Foreign Investors
Busan, the second largest city in South Korea,…
South Korea’s Rapid Rise as a Global Arms Exporter in the Midst of Ukraine Conflict
The ongoing conflict in Ukraine has stimulated South…
The Significance of Narrative in the Branding of Cities: An Editorial Perspective
The Significance of Narrative in the Branding of…
Busan Pushes for the Opportunity to Host the 2030 World Expo
As Busan City takes a step closer to…
Busan must rebuild its brand and tell its own story
City branding has grown into a comprehensive practice…