Political Correctness: Origins, Evolution, and Global Impact on Society

Political Correctness has evolved from its roots in authoritarian control to become a key social standard in promoting inclusivity and respect, yet its journey has been complex and often polarizing.

Maru Kim
Maru Kim

In recent years, the term Political Correctness (PC) has become a focal point in global discourse, sparking debates across political, social, and cultural arenas. Originally emerging as a mechanism to promote inclusivity and prevent discriminatory language, PC has evolved into a contentious concept, with critics arguing that it suppresses free speech and stifles open dialogue. This article aims to explore the multifaceted nature of PC by examining its historical origins, tracing its evolution through various sociopolitical landscapes, and analyzing its impact on contemporary society. By delving into these aspects, we seek to provide a comprehensive understanding of PC’s role and relevance in today’s world.

Origins of Political Correctness

Political Correctness, or PC, first took shape in the charged political climates of the early-to-mid 20th century. In totalitarian regimes like Soviet Russia and Nazi Germany, the term “politically correct” was wielded as a mechanism to ensure strict ideological alignment with the ruling party. In the Soviet Union, language was meticulously controlled to reinforce the Communist Party’s influence, and deviations from the party’s approved terminology could lead to severe consequences. Political Correctness in this era meant more than aligning with preferred terminology; it signified loyalty to the party’s principles, with any “incorrect” expressions quickly censored or punished. Similarly, Nazi Germany utilized politically controlled language to consolidate power, marginalizing any groups or ideas that clashed with Aryan ideologies and enforcing a public rhetoric strictly aligned with its propaganda.

As these authoritarian uses of PC dominated early applications of the concept, an ideological shift in the mid-20th century saw thinkers within leftist movements, like Antonio Gramsci and members of the Frankfurt School, repurposing PC for different ends. Gramsci, for instance, proposed that cultural dominance—rather than sheer political force—was essential for societal change. He argued that control over social norms and language could be a potent form of influence, shaping not only how people speak but how they think. Members of the Frankfurt School, such as Theodor Adorno and Herbert Marcuse, further expanded on this perspective, suggesting that media and culture could instill new values within society and serve as tools for reform rather than repression. By steering public discourse, these thinkers believed that societal transformation could occur not through revolution but through gradual cultural shifts.

In leftist circles of the 1970s and 80s, PC began to emerge ironically, often used to critique those within the movement who were viewed as overly dogmatic or rigid in their ideologies. But over time, the notion of politically correct language and behavior gained a more serious foothold, evolving from its ironic beginnings to become a standard within progressive movements. As the concept moved further into the mainstream, it became a powerful tool for promoting inclusive language and protecting marginalized groups, emphasizing respect, diversity, and social consciousness.

Thus, the concept of Political Correctness shifted from an authoritarian instrument of control to a cultural tool within progressive movements. What once served as a means of enforcing loyalty and ideological purity in oppressive regimes transformed into a complex social mechanism aimed at fostering respect and inclusivity, albeit with its own set of challenges and controversies. This journey reflects the complex duality within PC—a concept with roots in authoritarian control that has been repurposed to promote progressive ideals, often sparking debate on its evolving role in modern society.

Evolution of Political Correctness in Western Society

As Political Correctness moved westward, it gradually transformed from a term associated with rigid ideological control to a concept adopted within liberal and progressive movements as a tool for social reform. In the 1970s and 80s, the term “politically correct” was often used with a hint of irony within left-leaning circles, particularly in the U.S., where activists and intellectuals used it as a self-aware critique of dogmatic views within their own ranks. Initially, PC wasn’t a mainstream movement but a playful jab, pointing out when individuals were seen as overly strict or righteous in their adherence to ideological purity.

However, as the U.S. experienced growing social movements focused on gender equality, civil rights, and LGBTQ+ advocacy, the goals of these movements aligned with the principles that Political Correctness had come to represent: inclusivity, respect, and equality. By the late 1980s and early 1990s, PC had shed much of its ironic origins and was embraced earnestly as a way to challenge discriminatory language and promote inclusive, respectful communication. During this period, colleges and universities, in particular, became incubators for the modern application of PC, introducing policies that discouraged offensive speech, harassment, and discrimination on campus.

PC grew into a broad social standard designed to support marginalized groups and correct systemic imbalances. Language itself became a battleground; words and phrases that had been commonplace for decades were scrutinized and often replaced with more inclusive or neutral terms. Derogatory terms, gender-specific language, and stereotypes were increasingly removed from public discourse in a bid to make society more accepting and open.

This shift in PC’s role from irony to advocacy marked a significant evolution. As the mainstream embraced PC, it spread into workplaces, government policies, and public media. Corporate diversity training programs were developed, anti-discrimination laws were refined, and public discourse began to reflect these changes. What started as an internal critique within progressive movements had become a guiding principle for many organizations and institutions.

However, as PC gained prominence, it also became a source of tension and division. Critics argued that it sometimes stifled honest discourse, creating an environment where people feared expressing opinions that might be labeled as “incorrect.” For many conservatives, PC appeared to restrict freedom of speech, enforcing a social orthodoxy that limited open discussion. By the mid-1990s, PC had become a polarizing force, with advocates seeing it as a means of promoting justice and critics viewing it as a new form of social control.

Through this transformation, Political Correctness has come to embody both the ideals of respect and inclusion and the challenges of balancing free expression with social sensitivity. As it became a defining element in Western society, PC set the stage for cultural debates and political polarization, leaving a lasting impact on how Western societies approach language, identity, and equality.

Political Correctness and the Rise of Populism: The Case of Donald Trump

Political Correctness has remained a powerful social tool in the West, intended to foster inclusivity and respect for marginalized groups, but as its influence has grown, so has backlash against it. This backlash reemerged as a defining issue in the 2024 U.S. presidential election, where Donald Trump’s candidacy—and subsequent victory—highlighted a deepening divide over the role of PC in American life. Once again, Trump capitalized on a sense of frustration felt by many Americans who believed that PC had overreached, stifling free speech and honest discourse.

Throughout his 2024 campaign, Trump was vocal in his criticism of PC, framing it as an elitist construct that forced ordinary people to censor their thoughts and words. His message resonated with voters who saw PC as a set of imposed norms that stifled freedom of expression and repressed views deemed “incorrect.” Trump’s unfiltered rhetoric stood in sharp contrast to the cautious, politically correct language typical among public figures, and this distinction once again became a defining feature of his appeal. By rejecting PC, Trump positioned himself as a champion of free expression, claiming to fight against what he described as the “tyranny of political correctness.”

For Trump’s supporters, his stance on PC represented a break from what they perceived as the hypocrisy of mainstream political discourse. Many felt that PC was primarily used by liberal elites to enforce conformity, suppress dissent, and marginalize traditional values. They saw Trump’s blunt language not as offensive, but as a truthful reflection of their frustrations—a way to openly express views that had become socially “unacceptable” under the rules of PC.

Beyond his rhetoric, Trump’s anti-PC stance symbolized a broader rejection of the established political order. His campaign tapped into a persistent dissatisfaction with what many saw as a disconnect between political elites and the everyday American. This sentiment was especially strong among voters who felt that the values PC promoted did not align with their own experiences or beliefs. For them, Trump’s campaign slogan, “Make America Great Again,” once again became a rallying cry to restore a vision of America they felt had been overshadowed by progressive ideals and political correctness.

Critics argued that Trump’s approach to PC was divisive, fostering a culture war that intensified social rifts. Nonetheless, the 2024 election revealed that PC remains a contentious issue in American society, with significant portions of the population feeling alienated by its expectations. Trump’s victory underscored that for many, PC has come to symbolize a form of ideological control that stifles personal freedom under the guise of sensitivity.

In many ways, Trump’s success in 2024 illustrated the potential political impact of a culture increasingly shaped by PC. His presidency highlighted that Political Correctness, far from being universally accepted, had evolved into a polarizing force capable of fueling political movements and reshaping the cultural landscape. The 2024 election reaffirmed that PC’s role in American society remains complex, with ongoing debates about its effects on free speech, cultural identity, and political expression.

Political Correctness in South Korea: MZ Generation’s Perspective

In South Korea, Political Correctness has become an increasingly relevant concept, especially among the younger MZ generation—Millennials and Generation Z—who are shaping its unique interpretation within Korean society. The idea of PC entered South Korean discourse through globalization and exposure to Western social movements, bringing with it both the ideals of inclusivity and respect as well as the challenges of balancing those values with freedom of expression. For South Korea’s MZ generation, PC is viewed through a distinct lens, influenced by both Western and traditional Korean values.

The idea of Political Correctness began gaining traction in South Korea alongside the rise of global social movements focused on gender equality, LGBTQ+ rights, and social justice. These movements prompted discussions on inclusivity, fairness, and respect within Korean society, which has historically adhered to Confucian values and a strong sense of social hierarchy. As South Korea’s society modernized and became more globally connected, these ideas were adopted and adapted to fit the country’s unique cultural context. Universities and workplaces began incorporating diversity initiatives, anti-harassment policies, and inclusive language practices, similar to trends in the West.

While many in the MZ generation see PC as a positive step toward building a more inclusive society, there is a notable divide within this group about how PC should be applied. This generation is aware of the benefits of inclusivity but is also cautious about the potential downsides of excessive or forced Political Correctness.

Many in the MZ generation support PC as a means to promote respect and understanding, particularly in a society that has long held conservative views on gender and sexual orientation. For instance, discussions around gender-neutral language, mental health, and acceptance of LGBTQ+ identities have gained traction among younger Koreans, who view these topics as necessary for a progressive and inclusive society. This segment of the generation sees PC as a way to challenge outdated stereotypes and build a culture where diverse identities can be respected.

However, a growing number within this generation are wary of PC when it seems to restrict personal expression or impose values that feel foreign or overly rigid. Some MZ individuals feel that an excessive emphasis on PC could lead to self-censorship, with people avoiding honest discussion for fear of backlash. This concern is particularly evident in online forums and social media, where MZ Koreans often discuss feeling pressured to conform to certain opinions, even when they have differing views. For these individuals, there is a desire to maintain a balance between respecting others and preserving individual freedom of thought.

Social media and online communities play a significant role in shaping how the MZ generation in South Korea engages with Political Correctness. Platforms like Twitter, YouTube, and Korean forums such as Naver Café and DC Inside allow MZ Koreans to share and debate their views on PC in real time. Through these platforms, young Koreans can freely explore diverse opinions on topics related to gender, social justice, and inclusivity. At the same time, these platforms have highlighted generational divides and differing viewpoints on how much PC should influence daily interactions and societal norms.

While social media enables open dialogue, it has also become a space where users may face harsh criticism for expressing opinions that are perceived as “incorrect.” This environment underscores the tension between encouraging inclusivity and preserving freedom of expression, a challenge that the MZ generation in Korea is navigating actively.

The MZ generation in South Korea has the potential to reshape Political Correctness in a way that reflects Korean society’s unique values and culture. As this generation continues to engage with PC, they may develop a model that balances inclusivity with cultural authenticity and freedom of expression. This adaptation could lead to a form of PC that is less about enforcing strict rules and more about encouraging mutual respect and understanding. By challenging both traditional norms and the limitations of PC, the MZ generation in South Korea is playing a pivotal role in defining what PC means within a rapidly changing cultural landscape.

As they continue to explore this balance, the MZ generation is likely to create a uniquely Korean approach to PC—one that integrates global values with the country’s distinct social and cultural heritage. In doing so, they are not only contributing to the development of PC within Korea but also providing insights into how Political Correctness might evolve in diverse societies around the world.

Contemporary Challenges and Global Perspectives on Political Correctness

Is it possible to develop a single standard of Political Correctness that transcends cultural boundaries? Or is PC inevitably a product of local values and societal priorities?

Political Correctness today serves as both a social standard for inclusivity and a source of contention globally. Its implementation in different countries reflects varied cultural values and social priorities, often leading to unique challenges in balancing respect for diversity with the preservation of free expression. This section explores the contemporary roles and limitations of PC across the globe, focusing on Western societies and offering comparative insights from other regions.

In the United States and much of Western Europe, Political Correctness has become an entrenched aspect of public life, embedded in corporate policies, educational institutions, and public discourse. Universities frequently adopt codes of conduct that promote PC, aiming to create inclusive environments for students of diverse backgrounds. Similarly, corporations implement diversity and inclusion programs, anti-harassment policies, and language guidelines to foster respectful workplaces. This widespread adoption reflects an effort to support marginalized communities and to recognize historical inequities in society.

However, the implementation of PC also brings challenges. Critics argue that PC can create environments where individuals feel compelled to self-censor, fearing that their words may be perceived as offensive or harmful. Free speech advocates, in particular, highlight concerns that PC norms restrict open dialogue, discourage dissenting opinions, and impose a rigid orthodoxy on social and political discussions. This tension is evident in the cultural debates surrounding “cancel culture,” where public figures, businesses, or individuals are often criticized or “canceled” for expressing views deemed politically incorrect. For some, cancel culture represents accountability, while for others, it reflects an extreme manifestation of PC that threatens freedom of thought.

While PC is widely discussed in Western countries, its application and acceptance vary significantly in other parts of the world. In countries like France and Germany, where freedom of expression is highly valued, PC is often viewed with caution. French political discourse has recently pushed back against American-style PC, with leaders and intellectuals warning that overly restrictive language norms can infringe on fundamental freedoms. Germany, however, maintains strict laws against hate speech and Holocaust denial, illustrating a selective approach to PC that reflects its historical experiences.

In many Asian countries, the concept of PC is relatively new and has not permeated society as deeply as in the West. Countries like Japan and China, where traditional values are strong, tend to emphasize respect within cultural norms rather than externally imposed PC standards. In China, for instance, the government often enforces ideological conformity, but it is more directly tied to state authority than to the voluntary social standards seen in the West. South Korea, as discussed earlier, is seeing a rise in PC discussions, largely influenced by younger generations and globalization, yet it is adapting these concepts to fit its unique cultural context.

In the Middle East, societal norms around PC vary widely, with some nations maintaining strict control over public discourse in alignment with religious or political authority. However, there is limited emphasis on PC in the Western sense of inclusivity and diversity, as discourse often reflects existing religious or cultural norms rather than a commitment to Political Correctness as a social standard.

Across different societies, the challenge remains the same: how to balance the ideals of inclusivity and respect with the need for open and diverse discourse. Each region brings its own cultural and historical context to bear on PC, and while Western countries generally adopt PC as a social obligation, other societies may view it through the lens of government authority or tradition.

This contrast raises broader questions about the universality of PC. Is it possible to develop a single standard of Political Correctness that transcends cultural boundaries? Or is PC inevitably a product of local values and societal priorities? As globalization connects societies and cultures more closely, these questions will continue to shape the role and influence of PC in both preserving and challenging local identities.

Through these global perspectives, it becomes clear that Political Correctness is neither monolithic nor universally accepted. Instead, it is a complex, evolving concept that reflects each society’s unique approach to fairness, respect, and freedom. While the core principles of PC may aspire to universal ideals, its application will likely remain as diverse as the cultures it seeks to influence.

The Dual Edge of Political Correctness: Can We Balance Respect and Free Speech?

Political Correctness has evolved from its roots in authoritarian control to become a key social standard in promoting inclusivity and respect, yet its journey has been complex and often polarizing. The concept, which once enforced ideological purity in totalitarian regimes, was repurposed in Western societies to address social injustices and support marginalized groups. However, as PC has grown more prominent, it has encountered significant challenges, facing criticism for allegedly restricting free expression and fostering a culture of conformity.

The rise of populism, exemplified by Donald Trump’s 2024 U.S. presidential victory, underscores the tension that PC creates in modern societies. For many, Trump’s rejection of PC was not merely a political tactic but a response to a deep-seated frustration with what was perceived as overreach by liberal elites. His victory demonstrated that PC, far from being universally accepted, could be a flashpoint for social and political division, especially when people feel their freedom to express honest—albeit potentially controversial—opinions is threatened

In South Korea, the younger MZ generation grapples with PC in a context shaped by both traditional values and the influences of globalization. For these young Koreans, PC is seen as both a tool for fostering respect and a potential constraint on personal expression. Through social media and online platforms, they are engaging in discussions that reflect a desire to balance inclusivity with autonomy, paving the way for a uniquely Korean interpretation of PC.

Globally, Political Correctness manifests differently, reflecting each society’s cultural, historical, and political background. Western nations, with their emphasis on individual rights and progressive ideals, tend to adopt PC as a social obligation, while other regions may prioritize different values or emphasize state authority over voluntary PC standards. This variation highlights the inherent challenges in applying PC universally, as its implementation often collides with local customs, freedoms, and identities.

As societies continue to engage with PC, the concept’s dual role—as both a positive force for inclusivity and a potential barrier to open discourse—will likely persist. Moving forward, the challenge lies in refining PC to support diversity without compromising freedom of expression. This ongoing evolution reflects the complex task of creating a respectful yet open society, one where diverse voices can coexist without fear of repression or discrimination.

Ultimately, Political Correctness remains a powerful yet contentious social tool. It embodies the aspirations and conflicts of a global society striving to balance respect with autonomy, inclusivity with freedom, and tradition with progress.

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Maru Kim, Editor-in-Chief and Publisher, is dedicated to providing insightful and captivating stories that resonate with both local and global audiences. With a deep passion for journalism and a keen understanding of Busan’s cultural and economic landscape, Maru has positioned 'Breeze in Busan' as a trusted source of news, analysis, and cultural insight.
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