The monthly English-language publication “KOREA,” spearheaded by South Korea’s Ministry of Culture, Sports and Tourism, has become a focal point for global readers eager to explore the nuances of Korean culture. The magazine’s April issue, which introduces readers to the vibrant world of K-webtoons, signifies the ministry’s ongoing effort to meet the growing international curiosity about Korea’s cultural scene.
Each month, “KOREA” magazine delves into a different facet of Korean culture, from K-pop and K-classics to K-games, and now, K-webtoons. The April issue features a comprehensive look into the webtoon industry, offering insights from experts, creators, and consumers. With content including columns by renowned webtoon columnist Seo Beom-gang, interviews with notable figures such as author Ha Il-kwon and Kakao Webtoon’s CEO Park Jeong-seo, and explorations into graphic novels for adults, the magazine serves as a rich source of information on this unique aspect of Korean culture.
Beyond webtoons, the publication also presents a variety of Korean cultural elements to its readers. From easy-to-make Korean recipes using local ingredients to introductions of young traditional craftspeople, and practical information for those visiting Korea or experiencing Korean culture abroad, “KOREA” offers a comprehensive cultural journey.
The allure of “KOREA” magazine is evident, with cultural enthusiasts from countries like Thailand, Hungary, and Sweden flocking to Korean Cultural Centers to grab their copies. Staff at these centers report that issues are quickly snapped up by locals, with some regulars visiting specifically to secure their latest edition. The magazine’s high-quality information, clean design, and thematic variety have garnered positive feedback, with readers appreciating the new perspectives offered on Korean culture with each issue.
Produced in both print and digital formats, “KOREA” reaches an extensive audience through its monthly distribution of 10,000 copies to 175 overseas missions, key figures in media, academia, and business across 80 countries, and foreign embassies in Korea. Additionally, content is available on Korea.net, further extending its accessibility.
A spokesperson for the Ministry of Culture, Sports, and Tourism emphasized the department’s dedication to showcasing Korea’s unique cultural identity and policies through “KOREA” magazine. The goal is to spread awareness and appreciation for Korean culture globally, fostering a deeper understanding and connection among international audiences.
